The new identity aims to anchor communication processes aligned with the strategic vision "A Mortágua full of life", defined for the Territorial Marketing Plan. This vision unfolds into objectives such as being a vibrant and happy community, with access to essential infrastructure and municipal services that support citizens' daily lives.
The identity is developed from seven Territorial Marketing concepts: Green Mortágua (nature and sustainability), Productive Mortágua (economy, entrepreneurship, investment), Active Mortágua (health and active life), Mortágua of the Senses (gastronomy, traditions), Inclusive Mortágua (citizenship, civism, inclusion), Young Mortágua (families and youth), and Vibrant Mortágua (sports, culture, leisure).
The graphic concept is based on a grid representing community dynamics, versatility, and interdependence, with simple geometric shapes associated with established perceptions. The predominant colors are blue (water) and green (forest), already identifiers of the municipality.
The entire development of the new identity was ensured internally by the Municipality's Services, specifically by the Communication Office, demonstrating the capacity to produce excellent work with its own resources. The strategic definition of the Vision and Territorial Marketing concepts was also carried out internally.
