During the months of October and November, wines from Beira Interior will promote the territory in various events to be held in South Korea and several points in Europe, such as the Netherlands, Belgium, Germany, and Poland. The presence of the Beira Interior Region Wine Commission (CVRBI) at these international events contributes to projecting the territory globally through its excellent products, including brands such as Ethos – Aromas do Mondego and Avelanez Wines, from the municipality of Guarda.
As part of a joint promotion project with the Tejo Region Wine Commission, Beira Interior wines will be present in Amsterdam (Netherlands) on October 26; in Ghent (Belgium) on October 27; in Berlin (Germany) on November 18, and in Warsaw (Poland) on October 22 and 23.
In early November, between the 6th and 8th, Beira Interior wines will be present at the Daejeon International Wine Expo, in Daejeon (South Korea). Participation in this event is an opportunity to strengthen its positioning in that market, in partnership with the Bairrada Wine Commission.
These initiatives reflect an approach of cooperation between regions, ensuring the promotion of each territory's unique identity while combining efforts to reach new markets and give greater projection to Portuguese wines. By participating in these initiatives, the CVRBI continues its work of valuing its producers and the region's wines, strengthening its presence beyond borders and promoting contact and engagement with new markets, new audiences, and industry professionals.
