The initiative involves placing billboards in strategic locations, such as near the four schools of the Agrupamento de Escolas de Celorico da Beira and at one of the main entrances to the town. These panels will feature simple and appealing messages and illustrations to disseminate some of the fundamental rights of children recognized in the Convention.
The CPCJ of Celorico da Beira aims to raise awareness of the principles enshrined in the Convention and, above all, to reinforce community consciousness about the need to guarantee all children conditions of respect, safety, protection, and active participation in society.
The Convention on the Rights of the Child, adopted by the United Nations General Assembly on November 20, 1989, and in force since September 2, 1990, establishes the civil, political, economic, social, health, and cultural rights of all children on a mandatory basis.
The four essential principles of the Convention are: equality of rights and non-discrimination; the primary consideration of the child's best interests; the guarantee of the right to life, survival, and development; and respect for the child's opinion, ensuring they are heard and considered in decisions.




