The official presentation of the Portuguese Brands Room will take place on October 1st, at the Porto Business School facilities in Matosinhos. The event will feature the participation of the ten founding brands: A Poveira, ADA, Água Monchique, Arcádia, Bial, Colquímica, Delta, RAR Açúcar, Sanjo, and Sogrape.
This pioneering initiative aims to establish a permanent showcase for Portuguese brands, providing visibility to companies that distinguish themselves through their activity, strategic positioning, and value generation capabilities.
The event program includes a keynote address by Carlos Coelho, Chairman of Ivity Brand Corp., focusing on the value, identity, and legacy of Portuguese brands. This will be followed by a Q&A session with representatives of the founding companies and the signing of collaboration protocols between Porto Business School and the participating brands.
The initiative will conclude with a networking session, fostering interaction among company representatives, the academic community, and other stakeholders involved in the promotion and enhancement of national brands.
