The city of Ludhiana, known as the capital of the two-wheeler industry, presents significant business potential for Portugal. It also excels in the metalworking, textile, automotive components, and capital goods sectors, hosting thousands of companies with an export-oriented approach and ambitions for international expansion.
In this context, AICEP is facilitating contact with the local business community. The aim is to identify opportunities for trade, investment, and cooperation, as well as potential partners for internationalization and expansion projects within the European market.
Prominent business groups in Ludhiana, including Happy Forgings, Rockman Industries, Ralson Tyres, Eastman, Trident Group, Avon Cycles, Hero Cycles, and New Swan, have been engaged. These entities represent the region's industrial diversity and capacity.
The initiative is supported by the Chamber of Industrial & Commercial Undertakings (CICU), the region's leading industrial association. This collaboration seeks to connect the Indian business sector with business and investment opportunities in Portugal.
For Indian investors, Portugal serves as a gateway to the European market, offering economic stability, skilled human resources, industrial capability, and a strategic position in global value chains.
The connection with Ludhiana allows Portugal to tap into a major Indian manufacturing center, identifying clients, suppliers, and technological partners. Strengthening these contacts aims to deepen bilateral economic relations and create new avenues for internationalization and business cooperation.
