The campaign, developed in the context of the Faculty's 115th anniversary celebrations, aimed to reaffirm the value of Science and its role in society, facing challenges such as disinformation and the polarization of public discourse.
The objective was to give visibility to Science as a process of discovery and knowledge production, valuing fundamental research and its long-term impact. The strategy sought to reinforce CIÊNCIAS's positioning as a trusted institution and bring the Faculty closer to different audiences.
To this end, various channels and formats were used in an integrated strategy, including press, television, radio, digital media, outdoor advertising, events, and social networks.
