Águas de Coimbra is once again supporting the Festa das Latas e Imposição de Insígnias, one of the city's most significant academic traditions, which this year runs from September 29 to October 5. As part of this support, the company has installed three H2O Points at the festival venue, providing access to tap water for students throughout the celebration.
The company's presence also extends to the Cultural Evening of the Festa das Latas, held today on Rua da Sofia, where the Aquavan will be available to ensure access to tap water during the event. In parallel, Águas de Coimbra has prepared a series of social media posts specifically for students, accompanying the main moments of the Festa das Latas with the language, references, and humor characteristic of academic life.
Throughout the week, the campaign will follow different programming moments, linking Coimbra's water with recognizable elements of the Latada and academic life. The initiative also aims to reinforce the importance of hydration during the festival days, promoting tap water access for a more conscious and responsible celebration.
Behind the relaxed and fun tone, there is a simple message that Águas de Coimbra wants to convey to students: during a week of festivities, between toasts and long nights, do not forget to drink water.
