The Intermunicipal Community of Terras de Trás-os-Montes (CIM-TTM) was present at the 22nd Ecocultura – Hispanolusa Fair of Ecological Products, held from October 9th to 11th in Zamora, Spain. The event aimed to promote and enhance the region through the exhibition of various local producers under the TTM Brand seal.
As part of the promotion strategy for the Terras de Trás-os-Montes brand, CIM-TTM was accompanied by six associated producers. They presented their products in dedicated exhibition spaces, highlighting the diversity and quality of the region's organic production, with a focus on honey, wine, olive oil, preserves, and dried fruits.
On Friday, October 9th, the initiative D’Gustar as Terras de Trás-os-Montes took place. A show cooking event led by chef Luís Martins prepared a wild boar rice with beans, demonstrating the versatility of local products and the gastronomic richness of the territory.
Participation in Ecocultura represented a strategic opportunity to promote the products and producers of Terras de Trás-os-Montes in a cross-border context. This presence helped to increase the brand's visibility and promote endogenous resources to new audiences.
