The operation aims to enhance the economic valorization, recognition, and competitiveness of Cheeses from the Centre of Portugal with DOP, establishing them as distinctive products of the territories' identity.
The plan includes communication and marketing actions, participation in fairs and events, consumer awareness campaigns, offer qualification, and diversification of commercialization channels, including digital platforms and foreign markets.
The objective is also to boost the Tourist and Gastronomic Route of Cheeses from the Centre of Portugal, promote territorial animation, and enhance the cultural and landscape heritage associated with this sector, contributing to strengthening the attractiveness and sustainable development of the territories.
