STADA Health Report 2026: Citizens' Autonomy and AI Shape Health Expectations

International study reveals decreased satisfaction with health systems and growing trust in pharmacists and AI.

Generic image of a hand holding a smartphone with a health app interface, featuring abstract medical icons, and a blurred background of a modern pharmacy.
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Generic image of a hand holding a smartphone with a health app interface, featuring abstract medical icons, and a blurred background of a modern pharmacy.

The STADA Health Report 2026, an international study on perceptions of healthcare systems, indicates a decrease in overall satisfaction in Portugal, alongside increased trust in pharmacists and openness to Artificial Intelligence (AI).

The 2026 edition of the STADA Health Report, which analyzes population perceptions, needs, and expectations regarding healthcare systems across 20 countries, has been presented. This year's study focused on the growing autonomy of citizens and the impact of Artificial Intelligence (AI) on healthcare. The report surveyed 19,514 individuals aged 18 to 99 through an online questionnaire conducted between February and March 2026.
Overall satisfaction with public healthcare systems across the 20 countries stabilized around 56% in 2026, following a sharp decline since 2020 (74%). In Portugal, trust in the public health system decreased from 58% in 2025 to 54% in 2026, falling below the average of the analyzed countries. Significant regional differences were observed, with satisfaction being lower in Greater Lisbon (40%) and higher in Greater Porto (72%). Young adults aged 18-34 are the least satisfied age group (51%).
Key challenges identified by Portuguese citizens include the shortage of healthcare professionals and long waiting times (79%), an aging population and chronic diseases (70%), and the rise in mental health issues (57%).
The report highlights trust in healthcare professionals, with doctors being the most influential in Portuguese citizens' health decisions (90%), followed by pharmacists (71%). Nearly half of Portuguese citizens (48%) would like pharmacies to be able to renew prescriptions for chronic conditions, and 38% value permanent pharmacy services with consultations.
Globally, 62% of respondents express some level of trust in exclusively online pharmacies, particularly when associated with a licensed local pharmacy. However, 48% of international participants still prefer purchasing over-the-counter health products from a physical pharmacy. Digitalization and AI are playing a central role, with 51% of participants admitting they would use AI for advice as an alternative to a doctor's consultation, an increase from 35% in 2025. Primary uses include understanding diagnoses (30%) and lifestyle recommendations (22%).
Despite technological advancements, 40% of participants believe healthcare professionals will become even more important as trusted human contacts, reinforcing the significance of the professional-citizen relationship in an increasingly digital healthcare system.
Based on information from the official source: Ordem dos Farmacêuticos (16/10/2026)