Integrated within the space of Porto and Northern Portugal Tourism, these participations aim to consolidate the capital of Alto Minho as a destination of excellence for 365 days a year. Between November 12th and 15th, Viana do Castelo will be present at the 29th INTUR – International Fair of Inland Tourism, in Valladolid, an event that kicks off with INTUR B2B, an exclusive contracting market for meetings between tour operators and local tourism promotion entities, opening its doors to the general public over the weekend.
Through this participation, the municipality intends to showcase its main strategic attractiveness pillars to the Spanish market: cultural tourism, which values living history through monuments, crafts, and traditions and festivals; nature and active tourism, with outdoor activities; and nautical tourism, leveraging the unique natural conditions of the municipality. The promotion concludes with enogastronomic tourism.
The following week, on November 20th and 21st, the focus shifts to Galicia with participation in the 27th edition of XANTAR – International Gastronomic Tourism Show, in Ourense. Given the proximity and strategic importance of this market, the municipality will promote its natural, landscape, monumental, and cultural heritage, with a strong emphasis on presenting products and services from local tourism companies and promoting the Christmas festive program.
The Municipality and local partners have prepared a dynamic animation program. On November 20th, there will be a show cooking event led by the School of Hospitality and Tourism of Viana do Castelo and a tasting and commented Wine Tasting by the oenologist of the local producer Verde Impressionante – Vinificação de Vinhos, Unipessoal, Lda (Solar de Louredo). On November 21st, there will be a tasting of cured meats from “Dona Rosa Fumeiro” and traditional sweets from the municipality.
With these two participations, Viana do Castelo reaffirms itself in the Spanish proximity market as an authentic, dynamic destination ideal for those seeking direct contact with nature, cultural richness, and renowned gastronomy.
