The auditorium of the Lagos Municipal Chamber hosted, last Friday, the public presentation of three books authored by Jack Soifer that address “THE FUTURE OF THE ALGARVE” and topics such as entrepreneurship and business dynamics. The event featured interventions from several entrepreneurs, who shared their stories and experiences across various sectors. The initiative also garnered the interest of Dom Duarte Pio, Duke of Bragança, who made a point of attending and offering words of support to both the author, whose teachings he considers highly useful for Portugal, and the municipality of Lagos, recognizing the council's demonstrated ability to preserve historical identity and value cultural heritage while fostering progress.
Also present at this session were André Gomes, president of the Algarve Tourism Region, and the host, the Mayor, Hugo Pereira. Both praised the author for being “someone who has fought for the Algarve and dared to think outside the box”. Jack Soifer himself declared himself “a passionate admirer of Portugal, the Algarve, and particularly Barlavento, which is the eden, the paradise within paradise”.
Jack Soifer, of Brazilian origin and having lived for many years in Sweden, where he became known as an entrepreneur and consultant, has lived in Portugal for 30 years. He began investing in the country in the 1980s and has undertaken consultancies in Brazil, Angola, China, Russia, and the USA. Aiming to promote the export of Portuguese small and medium-sized enterprises to Nordic importers, he visited around 90 Portuguese industries. He possesses extensive experience in areas crucial for Portugal, notably Tourism, Construction, Transport, and the Wine Sector, to which he has dedicated particular attention, serving as a judge in the National Wine Competition and promoting wine tourism. He was part of an international task force focused on Sustainable Tourism and writes articles for national and international publications, sharing experiences and knowledge on topics such as improving production, increasing sales and exports, and predicting or preventing crises.
