The celebrations will begin at 8:45 AM next to the Town Hall with the flag-raising ceremony. This will be followed, at 9:30 AM, in the Casa da Criatividade, by the Solemn Session of the Municipality Day.
The session will feature the screening of the documentary "Antes de ter nome de cidade, São João da Madeira teve mãos" (Before having the name of a city, São João da Madeira had hands), which recovers memories and testimonies from the municipality's history. There will also be a tribute to mayors, former mayors, notable citizens of São João da Madeira, and centenary institutions, recognizing their contribution over the past century.
The campaign “100 anos, 100 parar” (100 years, 100 stop) will be launched, followed by institutional speeches marking this historic date.
In the afternoon, the program continues with the launch of Victor Costa's catalog, "ponto ponto linha linha plano cor" (point point line line plane color), at 5:00 PM in the Centro de Arte Oliva.
The closing of the celebrations is scheduled for 6:30 PM in Praça Luís Ribeiro, with a concert by Mariza, thus integrating the centenary commemorations.
